Original Article
A few years ago, Leigh Ann Adam, a morning co-host at KBIG (FM 104), allowed a Web cam into her maternity room to broadcast the birth of her baby.
"I will do anything to get people to talk about this show," Adam said at the time.
It worked. The event generated 8 million hits on the station's Web site.
It also set a precedent Adam may regret. After deciding to undergo plastic surgery to swap her breast implants with a more modest pair.
Though this procedure was not to be Webcast, the station's sales staff went to work looking for plastic surgeons--not exactly a tough assignment in L.A. But after all the nipping and tucking, Adam was surprised to find she was left to foot the $5,000 tax bill on the trade value of the surgery.
The doctor, who felt it unethical to give away the surgery, had billed the station--which billed Adam.
So much for free publicity.
COPYRIGHT 2003 CBJ, L.P.